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not just good product

From our 10+ years experience as an on-base military retailer, service has always been part of our DNA

We are determined to continue to support those who bravely serve us

Through our own iniatitives and collaborations with partners we are proud be a force for good

ANZAC DAY 2022

THANK AN AUSSIE TROOPER

In April 2022 we launched a campaign with Mark Donaldson VC to "Thank an Aussie Trooper" across Australia for Anzac Day.

With every purchase of Gunfire Coffee customers could gift a 12-pack to our Aussie Troopers.

Selecting from one of our proud to partners we donated over 250 boxes | 3000 cans

ANAZAC DAY 2022 WEEKEND

SUPPORTING AUSSIE TROOPER LOCATIONS

ACROSS THE 2022 ANZAC DAY WEEKEND WE PARTNERED WITH A NUMBER OF LOCATIONS TO SUPPORT AND DONATE GUNFIRE COFFEE AT VETERAN EVENTS AND TO THOSE PAYING RESPECTS AT DAWN SERVICES

HARBORD DIGGERS | 24 HOUR HEROES | THE GREENS NORTH SYDNEY | KIRRIBILLI RSL

 

ANZAC DAY 2021

COIN TOSS FOR A CAUSE

With the help of countless partners TWENTYFIVEFOUR was able to bring to life a national raffle in the weeks before launch, to be drawn on ANZAC Day.

Bringing together the spirit of two-up and the gift of giving, Coin Toss For A Cause: The Heads or Tails Rafflewas a charitable initiative intent on raising awareness and money to support the wellbeing of veterans and their families.

GIVING A TOSS THIS ANZAC DAY

what we did

GAMIFYING GIVING


The raffle was hosted on an online platform, built in collaboration with our partner, Swiss8. These, participants could choose to purchase a 'Heads' or a 'Tails' raffle ticket, or bundles of both, and go in the running to win one of three Money Can't Buy experiences as well as dozens of smaller prizes, donated by a combination of our generous Prize Partners, and TWENTYFIVEFOUR.The game? Similar to the iconic Two-Up, a coin toss on ANZAC Day would determine whether your ticket would go in the draw to win a Money Can't Buy experience, or the collection of smaller prizes.

the coin toss


On Launch Day, gathered together inside the TWENTYFIVEFOUR activation space at the SCG, we flipped a coin - dividing participants into one of two Prize Pools. From there, the raffle was drawn.

MONEY CAN'T BUY


With the generous help of our partners, we were able to give away three Money-Can't-Buy Experiences to winners from the 'Correct Guess' prize pool, and dozens of other participants.

Catch a glimpse of the first of our winners to enjoy their prize: The NRL x TWENTYFIVEFOURMagic Round Experience in Brisbane.

in-stadium

TWO UP AT HALF TIME


In collaboration with the Sydney Roosters and the SCG Trust, TWENTYFIVEFOUR hosted a game of the World’s Biggest Two-Up at half time during the ANZAC Day Clash, giving away product to the winning bay of participants.

With an in-stadium introduction amplified across the screens of the Sydney Cricket Grounds, our message went out to an audience of over 35,000 people.

The results

The Heads or Tails Raffle received overwhelming support from partners across Defence,
Sporting and Corporate industry, as well as multiple Veteran-led charities.

twentyfivefour were humbled to raise

over $20,000 in ticket sales

to put directly back into the hands of our charity partners.

charity partners

THE PROCEEDS OF THE RAFFLE WERE DISTRIBUTED DIRECTLY TO:

prize partners

A SPECIAL THANKS GOES TO OUR PRIZE PARTNERS, WITHOUT WHOM OUR COIN TOSS FOR A CAUSE WOULD NOT HAVE COME TO LIFE:

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