At the heart of TWENTYFIVEFOUR is a passion to do good, not just create good product.
We were founded on the strong principle of helping to make a difference, and we stick by that principle in everything we do.
While we're a veteran-founded business, that doesn't define us.
We're not just a brand for veterans,
TWENTYFIVEFOUR are a veteran-founded brand and business that scours the globe looking for the next big thing in healthy beverage innovations.
As a brand with strong and proud military roots we utilise our experience to lead product innovation and start conversations about what matters to us, over a coffee.Using a unique combination of product, partners and our platforms, we're determined to integrate our meaningful veteran narrative into wider consumer culture.
Our brand represents an acknowledgement of those who step up for each other. Our products are a vehicle to show your support for one another. And our vision is one of unity, inclusivity and to inspire and embrace the Aussie Troopers in us all.
In our eyes, an Aussie Trooper is anyone who steps up for the greater good through both big and small acts of courage, bravery and sacrifice. They do what is right, what is just - or simply - what is needed. You don’t need training to be an Aussie Trooper and you don’t need a uniform. Just as our Olympic Champions can never be ‘former’ Olympians, you can never be a ‘former’ Aussie Trooper - you’re a Trooper for life.
The Gunfire Range fuses together a widely loved national custom with a little known Defence tradition and integrates it into our daily social culture. Our mission was to revive the connection between our Troopers and citizens.
The Gunfire Range marks our first step in doing just that.